Insert your USB flash drive (at least 256MB) into a Vista or Windows 7 workstation, and ensure that the disk is empty.
Open a Command Prompt and enter the following commands:
diskpart
list disk (note the disk number that corresponds to your flash drive)
select disk x
clean
create partition primary
active (flags the partition as bootable from BIOS)
format quick fs=fat32
exit
Note: This post was edited 2010-01-07 to mention Windows 7 as a potential OS on which to perform the above actions.